Proprietary Network | Profiling Engine and Campaign Manager | Ad-Exchange

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One Network, Millions of Consumers

BeaconsTalk is India’s first independent IoT sensor network (BLE, WiFi, NFC) helping brands, retailers, advertisers and app publishers to engage in real-time with millions of consumers via their mobiles, in high footfall physical locations

BeaconsTalk is present at

Malls

Buses

Gyms

Restaurants and Bars

Airports

Office Parks

ATMs

QSRs

Learn More About Our Work

Your Brand, Our Platform

Use the power of proximity in your advertising campaigns. There is nothing more valuable than accurately targeting a potential customer when they are about to make a purchase decision

According to JiWire

53% of consumers are willing to share their current location to receive more relevant advertising

57% of consumers are more likely to engage with location-based advertising

62% of consumers share local deals with friends

63% of consumers feel a coupon is the most valuable form of mobile marketing

Using our platform, brands and consumption businesses can deliver relevant, highly engaging content straight to consumer’s mobiles as they dwell near our proximity hotspots, located in curated high traffic points of consumption, while influencing consumer’s purchase decisions

Your App, Our Platform

App publishers can use precise hyper location feedback for their users and push relevant content, contextual messages or trigger app based actions to increase app engagement, enhance user experience and ad targeting accuracy

BeaconsTalk’s SDK and API, supports proximity campaigns on both Android and IOS applications. Using the SDK and API app publishers can obtain user profiles, behaviour patterns, places of interest, proximity context and target their users in real time

The platform also allows app publishers to monetize their advertising inventory by allowing non-competing third party advertisers to advertise through their apps based on user proximity. The platform provides complete control of advertising delivery and helps avoid spamming and continuous targeting

Intelligent Consumer Insights from Hyper-Local Data

Analytics

ANALYTICS

We provide a comprehensive analytics dashboard that helps advertisers track campaign effectiveness, conversions & ROI

Hotspot

Hotspots

Identify places of interest based on visits, dwell time and repeat visits or visits to the same type of locations

Campaign Reporting

Campaign reporting

The platform generates user profiles based on places of interest, purchase behaviour, online behaviour and dwell time

Our Team

  • Testimonial

    Vinay Hinge

    Co-Founder

    About Vinay Hinge

    Vinay has over 20 years of experience in retail technology with clients such as Aditya Birla Retail, Crompton Greaves, Trent (Tata Group), Rediff.com, Innoworth Technologies, ATOS, Wellness Forever to name a few. Between May 2011 to Oct 2012, he was the interim CEO-CTO for Kandor Solutions, a Retail Analytics company. He also previously served as GM-IT of Raymond’s and VP-IT of D-Mart. Between 1997 to 2006, he was the founder and Director of CyberTech Networks. Vinay is a member of Technology Committee of Retailers Association of India (RAI) and holds certifications such as PMP from Project Management Institute and CRISC from ISACA. Vinay received his MBA from University of Pune

  • Testimonial

    Ashish Kumar

    Co-Founder

    About Ashish Kumar

    Ashish is a real estate professional with successful track record of entrepreneurial ventures in F&B (QSR) and online media/content. Ashish has over 10 years of experience in real estate and has worked at ShapoorjiPallonji, Indiabulls, Jones Lang LaSalle, DTZ, BDA Partners and Deloitte. He has developed close relationships with leading retailers, mall owners, office complex developers and promoters of F&B outlets – which are key targets for BeaconsTalk. Ashish received his MBA from the Indian School of Business.

  • Testimonial

    Diwakar Mitr

    Co – Founder

    About Diwakar Mitr

    Diwakar has over 10 years of experience in investment banking and corporate finance with cross-border M&A transaction experience in industrials, chemicals, FMCG and Life sciences sectors. Prior to co-founding BeaconsTalk, he helped establish the Indian operations of BDA Partners, a New York headquartered investment banking firm. He graduated from Dartmouth College in the US with a major in Economics and minor in Computer Science

  • Testimonial

    Prashant Oka

    VP-Business Development & Marketing

    About Prashant Oka

    Prashant comes from an agency background, having worked with the likes of Saatchi & Saatchi, DDB Mudra and The Social Street. He has over 11 years of experience, of which 6 years were dedicated to shopper marketing. He was responsible for setting up the shopper marketing business for DDB mudra and The Social Street. Along the years, Prashant has planned and successfully delivered shopper marketing campaigns for brands across industries, such as Diageo, Pernod Ricard, Mondelez, Unilever, Proctor &Gamble, Castrol & Idea. Prashant has received his Bachelor’s degree in Engineering from The University of Leeds, UK and his master’s degree in Engineering Management from Brunel University, London.

Connect with Us

Install beacons in your locations to target your consumers with personalized contextually message and create a more engaging experience with your brand. To find more about us please contact:

Contact Address

Lower Parel, Mumbai

Contact Details

Diwakar Mitr: +91 9987314675
Ashish Kumar: +91 98921 07924